Dotan Bar Noy
What is it like working with Etti?
There’s a lot of ‘sanity check’ needed when you build a plan – not just with the numbers of specific line items, but also in really understanding how the strategy develops moving forward, and what makes sense. You need to have a trusted advisor, someone who can check your plans and why things do or don’t work. That’s the safe zone that you build as an entrepreneur.
There are certain kinds of advisors where I feel comfortable breaking down all the assumptions and really getting into the details and reasons behind something, and Etti is one of those advisors. She provides a sanity check and safety zone. It’s important to learn from mistakes and listen to people who have experience.
For me, the peace of mind I get and the ability to say “take this issue and run with it”, and knowing that it’s taken care of with a high level of confidence – that’s what I get from Nextage and Etti. They help me take things off my mind. The peace of mind I get is extremely important.