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Jonathan Cook

VP Accounting, Apartment List

“With Nextage, we hit the ground running in Israel”

Jonathan Cook

VP Accounting, Apartment List

“With Nextage, we hit the ground running in Israel”

  • Jonathan Cook

    About Apartment List

    Founded in 2011 and headquartered in the US, Apartment List is a technology-driven marketplace with nearly 6 million units on the platform that reaches millions of renters monthly to help them find their next home. Their mission is to deliver every renter a home they love at the value they deserve.

     

  • Jonathan Cook

    What led you to acquire an Israeli company?

    We are a technology-based company constantly working on improving our offering to our customers. In November 2021, we acquired Diffe.rent, an Israeli technology company that offers a comprehensive AI virtual leasing assistant, used by the leading apartment complex owners in the US to streamline their rental processes and interactions with renters.

  • Jonathan Cook

    How did you first encounter Nextage?

    I have experience working with several companies outside of the US and so when Nextage was recommended to us and I first met with the team, I was impressed. I could see immediately that they were very experienced professionals with whom we wanted to work.

  • Jonathan Cook

    What challenges did you face coming to Israel?

    Being a US company with our management processes optimized to the US market, solving the business issues specific to the Israeli market was our main concern. We saw managing HR matters such as payroll and benefits and ensuring our employees in Israel are treated well and are happy as our main focus. Thankfully, Nextage’s experience in these areas was very helpful.

  • Jonathan Cook

    How has Nextage helped?

    Nextage has been a great help to us in setting up and managing our Israeli business entity from the start. Coming from the US, we particularly appreciate Nextage’s advice and help on how to navigate Israeli regulations, business practices and working culture so that we set up and continue to run our Israeli operation optimally. In addition to running our financial processes expertly, Nextage has also helped us interact efficiently with other Israeli advisers and professionals that we have needed to interact with from time to time.

  • Jonathan Cook

    How is your working relationship with Nextage

    We have been working together now for more than a year – it has gone very smoothly and we work together like a well-oiled machine. I am used to working in partnership with service providers internationally and am very happy with the service I am getting from Nextage – and most importantly, our Israeli employees are very happy too.